For your business to survive in today’s competitive market, it is imperative that you incorporate quality Search Engine Optimization, popularly known as SEO.
Unfortunately, many businesses still lack a deep understanding of the need for SEO. They don’t appreciate the simple fact that SEO can have a positive impact on the growth and development of their business.
It is therefore important for businesses to understand that SEO is not only beneficial but also a necessary marketing tool for the development of a compelling brand identity.
When done well, SEO enhances search engine ranking and amplifies the amount of qualified traffic to your website. Read on to understand what SEO is, how it works and why it is important for businesses like yours.
What is SEO?
Search engine optimization is the process of increasing a website’s visibility on SERPs (Search Engine Result Pages). It is the optimization of website content such as text, images or keywords for search engines like Google, Bing or Yahoo to improve your ranking on their result pages. This, in turn, helps improve the volume and quality of traffic to a website from various search engines.
What is local SEO?
Local SEO, just like SEO, aims to help your business rank better on search engines, only that this time, it is specifically for a local audience. SEO gives you the chance to target the entire world. However, if the target audience for your business is available locally, you might want to consider some local SEO as well.
Why is local SEO important to your business?
Local SEO helps to promote your products or services right when local clients are actively looking for them online. You will need to optimize for your city and local address so that your target audience knows where you are located so that they can find you offline if need be.
What are the main stages of the SEO process?
SEO is a process that with a solid strategy and patience, will bring you new traffic, leads, growth, and revenue. To benefit from this process, you need to know and understand all the steps involved which include;
Technical SEO deals with the settings needed to make the site more open to search engine crawlers. Basically, it aims to make your website easy for search engines to crawl and index it without meeting any issues.
This part of SEO majorly deals with the content and all other features found on a page on your website. The main goal of this SEO is to provide crawlers with enough hints to understand the context of your page. At this stage, you will deal with SEO keywords, website structure, headings, internal links, title optimization, structured data markup, image SEO and other techniques that can help you send the right indicators to search engine crawlers. When done well, On-page SEO will improve your site’s usability and credibility.
Just like people, websites are judged by the company they keep. Websites are also ranked based on the number of quality domain names linking back to their site and the number of sites referencing your content on their own. Quality backlinks to your site from external sites show search engines that your site contains valuable and high-quality content. Off-page SEO works to achieve this by involving external optimization practices that occur outside your site. The main technique used for off-page SEO is backlink building, which helps build authority.
Why is search engine optimization Important?
In today’s ever competitive market, SEO is of the utmost importance to businesses. Search engines like Google serve millions of users each day, that are looking for solutions and answers to their problems and question. SEO can help your business solve these issues for users, and as a result, generate more qualified traffic and improve your conversion rates. Here is why search engine optimization is important for your business;
1. The Primary Source of Website Traffic is Organic Search
Today’s consumers rely on search engines to get answers to their queries, learn more about products or services and to find and compare businesses. The majority of consumers today have access to the internet and are visiting Google at least once a day to get information.
Being highly visible on search engines portrays you as a trusted source and works favorably for your brand by attracting more traffic and improving your conversion rates.
2. SEO Builds Trust and Credibility
Establishing yourself as an authority can positively affect your business. That said, your brand will have to put in the work to earn authority and credibility over time. Fortunately, SEO can help you build trust and credibility in the eyes of search engines, leading to more traffic. This is mainly because most online users believe that the businesses found on page 1 of Google are credible. This brings about more quality leads that convert into sales.
3. Your Competition Is Already Doing it
Remember that SEO is a never-ending process. Hence, if you are not proactive and improving your position, you are losing ground to a competitor who is doing just that. Do not let your competition outsmart you by ignoring this valuable marketing tool.
4. Improved User Experience
Another reason why SEO is vital is that it helps improve the usability of your site, creating a seamless and positive user experience. For instance, providing relevant information, easy to navigate web pages and making your site responsive makes it more useful to your visitors, whether they are browsing through their phone, laptop or desktop.
The same applies when improving your page load speed, which helps reduce bounce rate and encourage visitors to spend more time on your site. All these lead to better user experience, resulting in more clicks, better brand, and higher conversion rates.
5. Local SEO Increases Engagement, Traffic, and Conversions
Your business definitely has a target audience that it caters to. Creating and publishing relevant content that focuses on topics related to your core business improves your chances of reaching out to your target audience through search engines. And, if your content is worth it, search engines like Google will not hesitate to rank your site higher, which helps generate increased engagement with your target audience, more traffic to your site and ultimately, improved conversion rate, all at no extra cost.
6. SEO Impacts The Path To Purchase
Today’s consumers start their buying process online by doing a search. SEO helps you relay your message about your product or service, great deals and the importance of what you are offering to your customers, which is a game changer.
7. SEO Best Practices Are Continuously Being Updated
Search engines are always changing their algorithms to make their sites more relevant and useful to visitors. Hence, your SEO requires constant monitoring for changes to stay ahead of your competition and ideally on Page 1.
8. Understanding SEO Helps You Understand Your Customer
Staying on top of your SEO requires you to be in the know of all major changes taking place for search. This helps you better understand customer intent in advance, giving you an opportunity to better target your products or services to them.
9. SEO Is Cost Effective
While social media might be good for your image and PPC may drive more revenue, Organic SEO, in many ways, remains a bedrock of your online presence. When done right, SEO impacts the buying cycle positively by ensuring your brand is visible to consumers when they need it.
10. SEO Is A Long-Term Process
One of the biggest challenges of traditional marketing methods like outdoor ads, getting a minute-long ad spot on the radio or running print ads is that they are time bound. Therefore, you won’t be able to generate results off them after a certain time frame, leading to lost advertising dollars.
SEO curbs these issues, by taking advantage of the evergreen nature of the internet and helps you stay in the forefront. Once you invest in quality local SEO services, you will be able to gain visibility for months or years to come, giving you a better return on investment.
11. SEO Provides New Opportunities
High-quality SEO practices not only help your website to become more discoverable but also leverage opportunities for your business to shine. Quality SEO requires submersing your team in everything that represents your brand, to be able to truly market it with passion and understanding. The better your brand is understood, the more opportunities will arise to help it thrive.
12. SEO Can Be Measured
SEO is highly measurable. Every aspect of SEO can be tracked and measured. If your website sells physical items, you can track the keyword or keyword phrase that makes the most sales. This, in turn, leads to a higher ROI as you can consistently refine which keywords work best to drive quality leads to your website.
13. You’re Missing Out On Opportunities If You’re Not On The First Page
Usually, the majority of internet users open the top 5 pages in the SERPs. Therefore, if you are not on page 1 of the search engines, you are missing out on a lot of business opportunities. SEO helps improve your search engine ranking. Once you rank higher in the SERPs, the chances of more qualified traffic being diverted to your website increases.
As a business owner, it is imperative that you have a solid grasp of what SEO is all about, how it can help you achieve your goals and the most cutting-edge best practices. When done well, SEO can help you grow your business by accomplishing a number of goals, including building brand awareness, improving customer experience, increasing traffic and conversion among other things.
Get Started Today
If you have still not implemented an SEO campaign into your marketing strategy, now is the time. Want to learn more information about how we can work together? Whether you’re looking for done for you services or consulting, you can explore the different options we have here at Lazaro Lifestyle Media. You can learn more about our Toronto SEO process by clicking here. We look forward to hearing from you!